At the annual ANA conference, CMOs from companies like HP and Charles Schwab openly declared they are thinking to deal directly with media. This mull is based in the annoyance they perceive from agencies. More info (AdAge)

Political Marketing, repositioning needed - Part 2. What have to do political parties to implement a repositioning? What channels and strategies to consider? (Spanish only)...   read >>

Political Marketing, repositioning needed. 2009 elections are coming and parties seem immersed in a deep and lazy time, while still pattering against competitors (Spanish only)...   read >>