Study developed by OPA aimed to identify the way the environment impacts an ad in their attempt to establish a connection with consumers and the market. Download PDF

Innovation in marketing
Advanced knowledge level or high-end technology are not required to innovate. There are different ways to enhance market reach, satisfy customer needs and generate trends (Spanish only)...   read >>

Knowledge level in marketing
Internet has changed the way marketing acts and works, thus generating a new and different knowledge requirement for it to success (Spanish only)...   read >>