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| TOBE: A Global Solution |
(Total Overall Brand Experience) is a new solution offering
new ways to reach the market, new ways to increase loyalty
levels, new ways to encourage customer usage and frequency, and new
ways to build a dialogue with an audience, generating measurable results
at a very efficient cost.
is focused into establish a link between the offline and online
markets, allowing us to launch campaigns with great results and
responses.
The product was created to offer global solutions
for any kind of client, product, service or goods. It has a very wide scope.
The majority of DotCom and similar companies offering services for the
internet media offer separated solutions. For example, when a company
launches a new campaign or product, this campaign is supported using an
E-mail Marketing program, and no other online strategy is used or considered
to support, strength and go side by side with this offline campaign.
By the other hand, when the company wants to create a major presence in the online
media, they get a proposal to launch a banner based advertising campaign,
sometimes supported by E-mail activities and the creation of a Promotional
Website (also known as Brand Site, Hot Site, Micro Site) to generate new
opportunities to build a closer relationship with customers.
No matter what is the need or objective of a customer, suggest and offer a wide and global solution considering several media
and strategies to be implemented.
This way, with the implementation of , we can suggest activities to be developed with
, Promotion,
and Advertising
as offline activities, while using a wide range of strategies to offer
support and help from the Internet side: , eCRM, , eCommerce, SEO, Viral Marketing,
, etc.
The key aspect inside this global solution is represented with the ability of
to suggest offline programs to implement! When a
proposal is developed, it includes the solution, results projection, and
programs considered to develop to increase the effectiveness and response of
the proposal itself
Each of the activities inside the proposal has a
global thinking theory in a “built-in” way, in order to take advantage of the
multiple possibilities available.
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